Exhibition: For the Music case study this might refer to the latest release of a music track and the commercial promotion and marketing of the artist and the track, gigs, stadium concerts, festivals, interviews and appearances, paraphernalia, T-shirts, souvenir etc.
"Exchange": This refers to how consumers access the products i.e. marketing, digital distribution and piracy. Consumption patterns/issues enabled by web 2.0, interactivity, proliferation of fan websites, YouTube parodies?
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